The Influence of Consumers' Lay Theories on Approach/Avoidance Motivation
Shailendra Pratap Jain, Pragya Mathur and Durairaj MaheswaranVolume:
46
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/20618870
Date:
February, 2009
Fichier:
PDF, 1.83 MB
english, 2009