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Comparative versus Noncomparative Advertising: A Meta-Analysis
Dhruv Grewal, Sukumar Kavanoor, Edward F. Fern, Carolyn Costley and James BarnesVolume:
61
Langue:
english
Journal:
Journal of Marketing
DOI:
10.2307/1252083
Date:
October, 1997
Fichier:
PDF, 2.10 MB
english, 1997