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Investigating the manufacturing–marketing interface in new product development: does context affect the strength of relationships?
Roger Calantone, Cornelia Dröge, Shawnee VickeryVolume:
20
Année:
2002
Langue:
english
Pages:
15
DOI:
10.1016/s0272-6963(02)00009-8
Fichier:
PDF, 222 KB
english, 2002