The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention
Kivetz, Ran, Urminsky, Oleg, Zheng, YuhuangVolume:
43
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.43.1.39
Date:
February, 2006
Fichier:
PDF, 242 KB
english, 2006