A Framework for Investigating Habits, "The Hand of the Past," and Heterogeneity in Dynamic Brand Choice
Rishin Roy, Pradeep K. Chintagunta and Sudeep HaldarVolume:
15
Année:
1996
Langue:
english
Journal:
Marketing Science
DOI:
10.2307/184123
Fichier:
PDF, 661 KB
english, 1996