Forming cognitions by investing in a form: Frequent Flyer Programs in US air travel post-deregulation (1981–1991)
Araujo, Luis, Kjellberg, HansVolume:
48
Langue:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2015.03.006
Date:
July, 2015
Fichier:
PDF, 400 KB
english, 2015