Services Marketing Mix Efforts of a Global Services Brand: The Case of DHL Logistics
Oflac, Bengu Sevil, Dobrucalı, Birce, Yavas, Tugce, Escobar, Maria GabrielaVolume:
23
Année:
2015
Langue:
english
Journal:
Procedia Economics and Finance
DOI:
10.1016/S2212-5671(15)00457-8
Fichier:
PDF, 305 KB
english, 2015