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National Cultures, Values and Lifestyles Influencing Consumers' Perception towards Sexual Imagery in Alcohol Advertising: An Exploratory Study in the UK, Germany and Italy
Lass, Paushali, Hart, SusanVolume:
20
Langue:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/0267257041323936
Date:
June, 2004
Fichier:
PDF, 179 KB
english, 2004