Unleashing the power of luxury: Antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine, Wiedmann, Klaus-Peter, Behrens, Stefan, Klarmann, ChristianeVolume:
20
Langue:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2013.11
Date:
September, 2013
Fichier:
PDF, 196 KB
english, 2013