Enhancing valuation: the impact of self-congruence with a brand on the endowment effect
Thomas, Veronica L., Yeh, Marie, Jewell, Robert D.Langue:
english
Journal:
Journal of Behavioral and Experimental Economics
DOI:
10.1016/j.socec.2015.05.009
Date:
June, 2015
Fichier:
PDF, 509 KB
english, 2015