Examining Market Orientation as Both Culture and Conduct: Modeling The Relationships Between Market Orientation and Employee Responses
Carr, Jon, Lopez, TaráVolume:
15
Langue:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/MTP1069-6679150202
Date:
April, 2007
Fichier:
PDF, 1.83 MB
english, 2007