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Vertical Product Line Extension Strategies: An Evaluation of Brand Halo Effect according to Range Level
Tafani, E., Michel, G., Rosa, E.Volume:
24
Langue:
english
Journal:
Recherche et Applications en Marketing (English Edition)
DOI:
10.1177/205157070902400204
Date:
June, 2009
Fichier:
PDF, 1.46 MB
english, 2009