The Relation Between Brand-name Linguistic Characteristics and Brand-name Memory
Lowrey, Tina M., Shrum, L. J., Dubitsky, Tony M.Volume:
32
Langue:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2003.10639137
Date:
October, 2003
Fichier:
PDF, 165 KB
english, 2003