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Advertising and the New Media || Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity
Sally J. McMillan and Jang-Sun HwangVolume:
31
Langue:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189224
Date:
January, 2002
Fichier:
PDF, 2.32 MB
english, 2002