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Impact of Mad Money Stock Recommendations: Merging Financial and Marketing Perspectives
Karniouchina, Ekaterina V, Moore, William L, Cooney, Kevin JVolume:
73
Langue:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.73.6.244
Date:
November, 2009
Fichier:
PDF, 250 KB
english, 2009