Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Tipton, Martha Myslinski, Bharadwaj, Sundar G, Robertson, Diana CVolume:
73
Langue:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.73.6.227
Date:
November, 2009
Fichier:
PDF, 170 KB
english, 2009