The effect of product placement in computer games on brand attitude and recall
Mackay, Thomas, Ewing, Michael, Newton, Fiona, Windisch, LydiaVolume:
28
Année:
2009
Langue:
english
Journal:
International Journal of Advertising
DOI:
10.2501/s0265048709200680
Fichier:
PDF, 210 KB
english, 2009