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On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing
Reinartz, Werner J., Kumar, V.Volume:
64
Langue:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.64.4.17.18077
Date:
October, 2000
Fichier:
PDF, 183 KB
english, 2000