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The Effects of Formal Strategic Marketing Planning on the Industrial Firm's Configuration, Structure, Exchange Patterns, and Performance
Cindy Claycomb, Richard Germain, Cornelia DrögeVolume:
29
Année:
2000
Langue:
english
Pages:
16
DOI:
10.1016/s0019-8501(98)00055-8
Fichier:
PDF, 106 KB
english, 2000