"Wow, That Was Funny": The Value of Exposure and Humor in Fostering Campaign Message Sharing
Campo, M., Askelson, N., Spies, E. L., Boxer, C., Scharp, K., Losch, M.Langue:
english
Journal:
Social Marketing Quarterly
DOI:
10.1177/1524500413483456
Date:
April, 2013
Fichier:
PDF, 159 KB
english, 2013