A Two-Stage Sales Forecasting Procedure Using Discounted Least Squares
Smith, Stephen A., McIntyre, Shelby H., Achabal, Dale D.Volume:
31
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151945
Date:
February, 1994
Fichier:
PDF, 596 KB
english, 1994