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[Review of Marketing Research] Brand Meaning Management Volume 12 || Nothing Matters More to People than People: Brand Meaning and Social Relationships
Macinnis, Deborah J., Park, C. WhanVolume:
10.1108/S1
Année:
2015
Langue:
english
DOI:
10.1108/S1548-643520150000012005
Fichier:
PDF, 433 KB
english, 2015