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Marketing Cases from Emerging Markets || Case Study 6: Junglee.com: Amazon’s Entry in India
Mutum, Dilip, Roy, Sanjit Kumar, Kipnis, EvaVolume:
10.1007/97
Année:
2014
Langue:
english
DOI:
10.1007/978-3-642-36861-5_9
Fichier:
PDF, 186 KB
english, 2014