
The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects
Lee, Richard, Mazodier, MarcVolume:
49
Langue:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-10-2013-0594
Date:
May, 2015
Fichier:
PDF, 600 KB
english, 2015