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Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads
MacInnis, Deborah J., Moorman, Christine, Jaworski, Bernard J.Volume:
55
Langue:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251955
Date:
October, 1991
Fichier:
PDF, 855 KB
english, 1991