Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Operations: Implications for Managing Global Marketing Operations
Hewett, Kelly, Bearden, William O.Volume:
65
Langue:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.65.4.51.18380
Date:
October, 2001
Fichier:
PDF, 141 KB
english, 2001