In ads we trust. Religiousness as a predictor of advertising trustworthiness and avoidance
Ketelaar, Paul Edwin, Konig, Ruben, Smit, Edith G., Thorbjørnsen, HelgeVolume:
32
Langue:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-09-2014-1149
Date:
May, 2015
Fichier:
PDF, 529 KB
english, 2015