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The Moderating Role of Celebrity Worship on Attitudes Toward Celebrity Brand Extensions
Kowalczyk, Christine M., Royne, Marla B.Volume:
21
Langue:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/mtp1069-6679210206
Date:
April, 2013
Fichier:
PDF, 123 KB
english, 2013