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Less is More: An Exploratory Analysis of Optimal Visual Appeal and Linguistic Style Combinations in a Salesperson's Initial-Contact E-mail to Millennial Buyers Within Marketing Channels
Dapko, Jennifer L., Artis, Andrew B.Volume:
21
Langue:
english
Journal:
Journal of Marketing Channels
DOI:
10.1080/1046669x.2014.945358
Date:
October, 2014
Fichier:
PDF, 659 KB
english, 2014