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Who said what: The effects of cultural mindsets on perceptions of endorser–message relatedness
Kwon, Mina, Saluja, Geetanjali, Adaval, RashmiVolume:
25
Langue:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1016/j.jcps.2015.01.011
Date:
July, 2015
Fichier:
PDF, 1.04 MB
english, 2015