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Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams
Nath, Pravin, Mahajan, VijayVolume:
75
Langue:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.75.1.60
Date:
January, 2011
Fichier:
PDF, 431 KB
english, 2011