Odd pricing effects: an examination using adaptation‐level theory
Saji, K.B., Kinard, Brian R., Capella, Michael L., Bonner, GregVolume:
22
Langue:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610421311298740
Date:
February, 2013
Fichier:
PDF, 166 KB
english, 2013