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Decoding Customer–Firm Relationships: How Attachment Styles Help Explain Customers' Preferences for Closeness, Repurchase Intentions, and Changes in Relationship Breadth
Mende, Martin, Bolton, Ruth N, Bitner, Mary JoVolume:
50
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.10.0072
Date:
February, 2013
Fichier:
PDF, 306 KB
english, 2013