Interact with me on my terms: a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra, Sriramachandramurthy, Rajendran, Sashittal, Hemant C.Volume:
31
Langue:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2015.1012535
Date:
July, 2015
Fichier:
PDF, 400 KB
english, 2015