Marketing Digital Offerings Is Different: Strategies for Teaching About Digital Offerings in the Marketing Classroom
Roberts, Scott D., Micken, Kathleen S.Volume:
90
Langue:
english
Journal:
Journal of Education for Business
DOI:
10.1080/08832323.2014.988200
Date:
February, 2015
Fichier:
PDF, 104 KB
english, 2015