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An evaluation of the role of green marketing and a firm's internal practices for environmental sustainability
D'Souza, Clare, Taghian, Mehdi, Sullivan-Mort, Gillian, Gilmore, AndrewLangue:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254x.2014.1001866
Date:
January, 2015
Fichier:
PDF, 172 KB
english, 2015