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Price Competition and Endogenous Valuation in Search Advertising
Xu, Lizhen, Chen, Jianqing, Whinston, AndrewVolume:
48
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.48.3.566
Date:
June, 2011
Fichier:
PDF, 9.05 MB
english, 2011