Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy
Shrum, L. J., McCarty, John A., Lowrey, Tina M.Volume:
24
Langue:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1995.10673477
Date:
June, 1995
Fichier:
PDF, 1.57 MB
english, 1995