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Differential Mediating Effects of Radical and Incremental Innovation on Market Orientation-Performance Relationship: A Meta-Analysis
Chang, Woojung, Franke, George R., Butler, Timothy D., Musgrove, Carolyn F., Ellinger, Alexander E.Volume:
22
Langue:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/mtp1069-6679220301
Date:
July, 2014
Fichier:
PDF, 257 KB
english, 2014