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The Influence of Promotion Type and Advertising Appeal on the Brand Evaluation of Fruit Vinegars
Lin, Yang-Chu, Lee, Yi-Chih, Cheng, Ya-WenVolume:
17
Langue:
english
Journal:
Journal of Statistics and Management Systems
DOI:
10.1080/09720510.2013.867717
Date:
January, 2014
Fichier:
PDF, 246 KB
english, 2014