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When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
Homburg, Christian, Müller, Michael, Klarmann, MartinVolume:
75
Langue:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.75.2.55
Date:
March, 2011
Fichier:
PDF, 311 KB
english, 2011