What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products
Gershoff, Andrew D., Frels, Judy K.Volume:
79
Langue:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.13.0303
Date:
January, 2015
Fichier:
PDF, 1.63 MB
english, 2015