
Customer-to-customer interactions and word of mouth: conceptual extensions and empirical investigations
Rahman, Kaleel, Karpen, Ingo O., Reid, Mike, Yuksel, UlkuVolume:
23
Langue:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2014.926965
Date:
June, 2015
Fichier:
PDF, 213 KB
english, 2015