Determinants of customer loyalty in Kenya: does corporate image play a moderating role?
Muturi, David, Kipkirong Tarus, Daniel, Rabach, NicholasVolume:
25
Langue:
english
Journal:
The TQM Journal
DOI:
10.1108/TQM-11-2012-0102
Date:
August, 2013
Fichier:
PDF, 302 KB
english, 2013