Planning Marketing-Mix Strategies in the Presence of Interaction Effects
Naik, Prasad A., Raman, Kalyan, Winer, Russell S.Volume:
24
Langue:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1040.0083
Date:
February, 2005
Fichier:
PDF, 188 KB
english, 2005