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Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness
Eisend, Martin, Plagemann, Julia, Sollwedel, JuliaVolume:
43
Langue:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2013.857621
Date:
July, 2014
Fichier:
PDF, 408 KB
english, 2014