Advertising value and credibility transfer: attitude towards web advertising and online information acquisition
Zha, Xianjin, Li, Jing, Yan, YalanVolume:
34
Langue:
english
Journal:
Behaviour & Information Technology
DOI:
10.1080/0144929x.2014.978380
Date:
May, 2015
Fichier:
PDF, 264 KB
english, 2015