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Culture, Attitudes, and Media Patterns in China, Taiwan, and the U.S.: Balancing Standardization and Localization Decisions
Ferle, Carrie La, Edwards, Steven M., Lee, Wei-NaVolume:
21
Langue:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911760802152017
Date:
July, 2008
Fichier:
PDF, 984 KB
english, 2008