Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries
Strizhakova, Yuliya, Coulter, Robin A, Price, Linda LVolume:
16
Langue:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jimk.16.4.57
Date:
December, 2008
Fichier:
PDF, 173 KB
english, 2008