
Introduction to the Special Section on the Economic Dimensions of Advertising Media Audiences
Wildman, Steven S., Li, Hairong, Napoli, Philip M.Volume:
35
Langue:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2006.10639227
Date:
May, 2006
Fichier:
PDF, 52 KB
english, 2006